'Think with Me' by Subrata Roy Sahara



 Subrata Roy Sahara brings ‘Think with Me’. In this book, he talks about the fundamentals of making India an ideal country.

Sahara - 'THINK with me' Book Launch 2016




An immense proud moment for Mr. Subrata Roy, author of Think With Me , as his book was represented by the legend Mr. Amitabh Bachchan during Think With Me Summit 2016 at Lucknow. 

'Think With Me' Summit 2016 in Lucknow – Sahara India

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Join us in moving Towards an ideal country, a greater India by attending our 'Think With Me' Summit 2016 in Lucknow, this 18th December 2016

Sahara to SEBI: Expedite investor verification, ads won't help


Hitting back at Sebi, embattled Sahara group today said issuance of advertisements would not help the regulator reach out to the investors spread across remote parts of the country and offered its help in verifying 95 per cent bondholders it claims to have already refunded. 


"The proof of the pudding is in eating. Sahara is confident that verification will prove not only the existence of the investors but also Sahara will get all its money which is with Sebi," the group said in a statement.

This follows comments made by Sebi's Whole-Time Member S Raman yesterday on the sidelines of a conference in Mumbai, where he wondered why not many claimants were coming forward to get back the money in the high-profile Sahara case.

"As far as Sahara is concerned, we have a decent amount of money but not many claimants. That is a question mark, as to why there are no claimants despite the fact that we have made multiple advertisements seeking applications to pay the money," he had said.

Terming his comments as "misguiding and irresponsible", Sahara accused Sebi of indulging in 'media trial' on Sahara- Sebi matter when the case was 'sub-judice'.

It said the regulator was not finding many claimants because "Sebi
 in four years has not initiated on-ground verification of the investors".

The group further said that Sebi has issued four newspaper advertisements directed towards only those investors who have yet to get refund. But, "the majority 95 per cent who have already got back their money are neither addressed in these advertisements nor will they anyway, bother to reply to Sebi (even if asked) as they have already got their money refunded from Sahara."

"Besides, it is imperative to understand that almost entire majority of Sahara investors (including the remaining 5 per cent investors) reside in the remote parts of rural India and are mostly illiterate or barely literate.

"Many of them live in mud houses, hutments and even slums, where there are no street names or house numbers (as there are no municipalities in small villages to allot house numbers, etc). Therefore, instead of merely issuing advertisements, a more serious and detailed approach should be adopted by Sebi to reach out to our investors," it said.

The group further said "Sahara with its more than 12 lakh workers has an unparalleled reach to investors".

Citing the Supreme Court order that Sebi can take help of Sahara for verification of investors, the group said, "It is not possible to reach out to these small investors and Sahara is always ready to assist Sebi in reaching out to the aforesaid investors."

Sahara is engaged in a long-running dispute with the Sebi over schemes involving raising of funds from public through certain bonds and the group was asked to return thousands of crores along with interest to the investors through the regulator.

"The entire desire of ours is to distribute as much money as possible," Raman had said.

Reacting to Raman's comments about Sahara giving truckloads of documents not connected to one another and the regulator undertaking the gargantuan task of sifting through those, Sahara said the group was asked to send all the document pertaining to 3 crore investors to Sebi
 in 10 days.

"The OFCD (bonds through which money was raised) was not closed and in fact in process of refund to a large number of investors was on. In this scenario many of the document were at our head office while a big number of documents were at our more than 4,000 branches.

"Keeping in mind the time limit of 10 days, we collected all the original documents as it is from all our offices across India and had sent the same to Sebi is boxes through 127 trucks," Sahara said in a detailed statement.

Stating that there was no fault on Sahara's part, it further said, "The documents of 3 crore investors cannot be handful and quite understandably will be huge in number because it contains the proofs of repayments of three crore investors - original repayment vouchers, receipts, KYC and other relevant documents.”

"Further, Sahara had in fact offered Sebi to help in the collation of documents and stationed its 50 officials in Sebi's Mumbai office to assist the market regulator. We were even ready to increase the number of officials to many hundred, but Sebi has refused to take their help. "Moreover, Sebi refused to take around 25 per cent of the documents which are still lying in our warehouses in Mumbai," it added.

It further accused Sebi of not having made "any serious effort" to start the verification even after two years of having claimed to have successfully organized the documents.

It further asserted that verification of "documented proofs" provided by Sahara would prove that all its "investors actually exist".

The group said the amount deposited so far with Sebi is more than Rs 14,000 crore, including interest earned, and recently it has given additional Rs 500 crore, though Sebi has refunded only Rs 55 crore.

Saharasri offers gratitude to all who stood by Sahara in difficult times

Sahara has already deposited more than Rs.14,000 crores with SEBI, but  in the last 43 months, SEBI has repaid only around Rs.50 crores to the esteemed Investors, ofcourse after verification all these monies shall come back to Sahara


Mumbai, 17th July, 2016: ‘Saharasri’ Subrata Roy Sahara, Managing Worker and Chairman, Sahara India Pariwar, culminates his gratitude journey today at Mumbai. ‘Saharasri’ Subrata Roy Sahara had commenced the ‘Abhaar Yatra’ – an emotional gratitude journey to offer his thanks and appreciate the unprecedented support extended by crores of esteemed members, associates and over 12 lakhs workers of Sahara India Pariwar. During his journey which started on 27th May, 2016 from Hyderabad he travelled across India including cities like Vijayawada, Raipur, Nagpur, Delhi, Kolkata, Guwahati, Lucknow, Kanpur, Gorakhpur, Patna, Muzaffarpur, Ranchi, Varanasi, Bhopal, Jodhpur, Jaipur and Ahmedabad. 
While addressing the meeting of over five thousand managers, here at Mumbai Saharasri said, “I feel utmost proud to see the faith shown by you which has always been the real strength of Sahara India Pariwar.”  The event saw the emotional outburst of many workers who were reduced to tears on seeing Saharasri among them.  People wanted to touch him and shake hands with him, or take his photographs.
He further emphasized, “Sahara India Pariwar has always had absolute faith in the Indian Judiciary and we strongly believe that justice may get delayed for various genuine reasons but will prevail and it does, in the end and same will happen in Sahara SEBI case as well.”

For further information please contact:
Ghulam Zeeshan
Corporate Communications
Sahara India Pariwar
Mob: 9792982666; Off.: 0522 - 2724545

email id : ghulam.zeeshan@gmail.com 

Life Mantras – a manual for positivity

The world at any given point of time is filled with people that are successful and can teach about it to other people so that they too can prosper. Many people have the capability to be that kind of a person but those that actually care about the rest of us are few in number. Mr Subrata Roy is a man that can be considered as a part of the latter group. He is the former chairman of the Indian multinational conglomerate ‘Sahara Group’. ‘Sahara’ is a business empire with interests in various sectors of business and the Subrata Roy is the man who built it from scratch!

He started the company with a few thousand rupees in capital and not more than a few employees. In a relatively short time, Subrata Roy managed to turn the fortunes of the company soaring skywards. He took charge of the company and instilled a specific work ethic among his huge workforce. He looked upon them as members of his extended family rather than people that work for him. This philosophy is what guided him in his path according to his informative book, ‘Life Mantras’.

Mr Subrata penned the book while he was going through a major difficult time in life. Instead of focusing on the negative aspects of his life, he chose to ruminate on the positive qualities in life that made him a successful man and compiled them all into a single book, ‘Life Mantras’. It has some of the best advice to achieve a balanced and positive outlook in life. Along with a positive outlook, the book is filled to the brim with real life experiences of Mr Subrata that had an impact on him or taught him the value of something important. These experiences have been drawn from both his personal life and professional life.


The book has Subrata Roy’s thoughts on almost all the important things in life like marriage, time, love, respect, dedication, resilience, usefulness etc. The mix of topics is eclectic and it has a wonderful effect on your personal motivation after just one reading session. 

The secret of staying positive


Almost everyone at some points of time in their lives, have wondered or mused about the ‘secret’ to success. While there are many people who seem to offer advice on that topic with not much to show in terms of credentials, Subrata Roy is an exception. He is a man that has successfully started his own company with very little capital and gradually turned it into one of the biggest companies of the world. ‘Sahara’ is a company that was one of the first Indian companies to have a tangible global presence. It had interests in various sectors and was a thriving and flourishing business that employed millions of people at one point of time.

Subrata Roy is currently penning the sequel to his successful book, ‘Life Mantras’ which was released some time back. ‘Life Mantras’ is a book that is filled with pearls of wisdom relating to success. These pearls of wisdom emanate from Mr Roy’s life as a businessman and his various experiences during his life time. He has generously shared some of those experiences in detail throughout the book. Along with it being an interesting read, it is also a great guidebook to finding success in all the key areas of life.

There are amazing insights in the book about staying positive in life. It also has some meaningful words on handling one’s composure through the tough times. This was and remains to this day, Subrata Roy’s most inspirational quality. He has faced all of his life’s experiences with a great amount of humility and dignity. There are many men that will stand proudly when people talk of
their successes but there are very few men with enough guts to own up to their mistakes and take some responsibility. Subrata Roy has always been the man that takes responsibility for his actions.

He talks about the meaning and importance of ‘responsibility’ in great detail throughout his book, ‘Life Mantras’. Anybody that is looking to add some kind of structure to their lives should read this book. It has guidelines for attaining a peaceful work-life balance that most people can only dream about.

Antim Vidai of Rev. Chhabi Roy, mother of 'Saharasri' Subrata Roy Sahara

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This is a glimpse into the kind of respect Smt Chabbi Roy commands. For even in death she is beseeched with an outpouring of love that is rarely seen these days. This video speaks more about the kind of woman she was and what she meant to people than any other form of tribute.

The Last Journey of Rev. Smt. Chhabi Roy, Mother of Saharasri Subrata Roy Sahara

The last rites of Reverend Smt. Chhabi Roy, mother of Saharasri Subrata Roy Sahara, has been performed yesterday dated 7th May 2016, in Baikunth Dham, Lucknow.
The last journey of Reverend Smt. Chhabi Roy has been attended by more than 50,000 people, including the family members of Sahara India Pariwar and the well wishers, including Shri Akhilesh Yadav - Hon'ble Chief Minister, Uttar Pradesh, Shri Shivpal Singh Yadav - Cabinet Minister, Uttar Pradesh, Shri Amitabh Bachchan, Shri Abhishek Bachchan, Shri Raj Babbar and his wife Smt. Nadira Babbar, Yoga guru Shri Bikram Choudhury, hockey Olympian Shri Dhanraj Pillai and many more. Shri Amitabh Bachchan and Saharsri Subrata Toy Sahara spent a considerable amount of time together in Sahara Shaher at Gomti Nagar, Lucknow.
At 4:30 PM, the funeral procession started for Baikuntha Dham. The open truck carrying Rev. Smt. Chhabi Roy was swarmed by the family members of Sahara India Pariwar. Wading through the crowd, Hon'ble Chief Minister of UP, Shri Akhilesh Yadav stopped near the gates to offer floral tributes. The procession turned into padyatra to reach its destination st 5:45 PM. Moments before sunset, Saharasri performed the mukhagnee ritual.

Subrata Roy’s success at being positive

When it comes to naming multi-faceted personalities, there are many who would say that Subrata Roy is a name that pops up in their mind almost instantly. It’s an unconventional choice but it is also a choice with merits because Subrata Roy is a man that has built a multi-billion dollar empire through sheer hard work, resilience and dedication. Along the way (and more importantly), Subrata Roy has built a loyal workforce/family that looks upon him with the utmost respect.

Life as we know, is not always a bed of roses and we all have problems to deal with and proverbial mountains to climb. Most of us in that phase of our lives tend to divert our energies into something negative.  Some of has however choose to channel our energies into something positive and Subrata Roy has done exactly that by writing a series of books from his present ‘lodging’, the first of which is called ‘Life Mantras’.

‘Life Mantras’ consists of Subrata Roy’s earnest musings on the important qualities and things in life. Some of these qualities and things are things like balance, love, respect, the value of time and money. Time and money have been explained in detail by Mr Subrata Roy who seems to hold both of them in equal and high regard. He is after all bound to have some things to say about what it takes to be successful in life in almost all areas. That is truly the crux of this beautiful book – attaining success in not just one but all the important spheres.


One of the main things that Mr Subrata talks about in this book is respect. He goes into detail about respect for specific things like time and money along with love and family. And he also has tips for maintaining a beautiful balance among all of those things. So the book is not only helpful in attaining success in the professional sphere but it also has wisdom that deals with leading a successful personal life as well. ‘Life Mantras’ is very complete and well-rounded sort of guide in life. 

A Positive Influencer in My Life

Not because she was my mother but all the human being who knew her will definitely say that she had tons and tons of affection for others which is not commonly seen.

It is her influence that we brothers and sisters understood the world with absolutely positive mind.

It is her teaching that ingrained in me to always remain positive minded for others and in all circumstances be positive yourself.

She used to always say that learn and practice to see positive aspect of all human being.

I never feel tension and it is my mother's teaching and influence.

Every day her phone calls were on an average used to be 40-50.

Her contact circle was huge.  She knew distressed people amongst relatives, amongst Sahara India Pariwar people (who she used to meet) and she will make it a point to help those distressed people.

On her command we used to help such relatives whom we never knew.

I enjoy in giving others.  She cultivated this wonderful and very enjoyable characteristic that giving is in my hand and expectation of getting depends on others.  So she taught to adopt the giving characteristics since that is in our hand.

She was most affectionate mother, teacher, philosopher etc.etc. but she was very difficult in the matter of girl friend.  That fundamentalism was there that you can be friend or touch any girl who you shall marry.

 But she was a mother beyond definition and I pray God that everybody get mother like her then I can confidently say that every sons and daughter will grow most positive minded with gratitude character and the strong desire to help others.  What a wonderful world it will be.



                      From the pen of ‘Saharasri’ Subrata Roy Sahara


Sahara chief Subrata Roy’s mother passes away

With a deep pain and anguish, We are to inform that mother of 'Saharasri' Subrata Roy Sahara and the guiding light of our Sahara India Pariwar, Rev. Smt. Chhabi Roy, departed for her heavenly abode today i.e. 6th May,  2016 at 1:34 a.m. in the night. Smt Chhabi Roy wife of Late Shri Sudhir Chandra Roy was 95 year old. She was born on 15th of January in Araria district of Bihar. She has been critically ailing with for last more than 2 years and was at a makeshift hospital at Sahara Shaher, Lucknow. 


Sahara India Pariwar

Statement from Sahara's lawyer - Mr. Gautam Awasthi

Pertaining to the today’s hearing of Sahara SEBI case there are few points on which we would like to request you to kindly clarify to your esteemed readers/audience
1.             Hon'ble Supreme Court has directed to prepare and submit a plan of the sale of 86 properties of Sahara of which title deeds are already submitted by Sahara. We would also like to clarify that order is not on the other properties of Sahara and neither these 86 properties includes the foreign properties of Sahara nor Aamby Valley City nor Sahara Star hotel.

2.             Hon’ble Supreme Court directed SEBI that in process of selling properties it has to take inputs and consultation with Sahara.

3.             Meanwhile, today, Sahara has completed the payment of Rs. 5,000 Cr cash component and only Rs. 5,000 Cr bank guarantee component is left. Senior counsel of Sahara, Mr. Kapil Sibal has submitted that since the worth of Sahara’s 86 properties whose original documents are with SEBI for long, is of worth of more than Rs. 40,000 crores and is more than Rs. 5,000 crores of the required Bank Guarantee. The SEBI to get the properties valued and if the admitted valuation is more than Rs. 5000 crore and was contended by Sahara that it should be treated as security and Mr. Subrata Roy Sahara and two Sahara directors be released. To this Hon’ble Court has directed SEBI to work on this proposition

Gautam Awasthi, Advocate

Counsel for Sahara

Statement from Sahara's lawyer - Mr. Gautam Awasthi

Pertaining to the today’s hearing of Sahara SEBI case there are few points on which we would like to request you to kindly clarify to your esteemed readers/audience
1.             Hon'ble Supreme Court has directed to prepare and submit a plan of the sale of 86 properties of Sahara of which title deeds are already submitted by Sahara. We would also like to clarify that order is not on the other properties of Sahara and neither these 86 properties includes the foreign properties of Sahara nor Aamby Valley City nor Sahara Star hotel.

2.             Hon’ble Supreme Court directed SEBI that in process of selling properties it has to take inputs and consultation with Sahara.

3.             Meanwhile, today, Sahara has completed the payment of Rs. 5,000 Cr cash component and only Rs. 5,000 Cr bank guarantee component is left. Senior counsel of Sahara, Mr. Kapil Sibal has submitted that since the worth of Sahara’s 86 properties whose original documents are with SEBI for long, is of worth of more than Rs. 40,000 crores and is more than Rs. 5,000 crores of the required Bank Guarantee. The SEBI to get the properties valued and if the admitted valuation is more than Rs. 5000 crore and was contended by Sahara that it should be treated as security and Mr. Subrata Roy Sahara and two Sahara directors be released. To this Hon’ble Court has directed SEBI to work on this proposition

Gautam Awasthi, Advocate

Counsel for Sahara

Saharasri Subrata Roy Sahara’s book – ‘Life Mantras’ remains in top 5 for the last 4 weeks in the bestseller chart of Nielsen

Lucknow, March 21, 2016: ‘Life Mantras’ – An exhaustive and thought provoking treatise by Shri Subrata Roy Sahara, Managing Worker & Chairman, Sahara India Pariwar, on his life-time experiences, observations as well as his insights on the day-to-day issues of people, has been in the top 5 in the bestseller chart of Neilsen for 4 consecutive weeks. According to Nielsen, bestseller list, last week, ‘Life Mantras’ topped the chart by ranking number one and has become bestseller in the non-fiction category of Nielsen BookScan. The book ‘Life Mantras’ is published by Rupa Publications.
The Nielsen BookScan service, which happens to be the world’s largest continuous book sales tracking service operating in India, the UK, Ireland, Australia, US, South Africa, New Zealand, Italy, Brazil and Spain, collects total transaction data at the point of sale directly from the tills and dispatch systems of all major book retailers. Nielsen collects data from online and offline booksellers including Bookadda, Crosswords, Connexion, DC Books, Flipkart, Indiatimes, Infibeam, Landmark, Landmarketail, Capital Book Depot, Rediff, Odyssey, Pageturners, TV18 Homeshopping, WH Smith India, ebay, Mahindra Retail, Relaince Timeout, Snapdeal, etc.
Within a month of its launch, the book - ‘Life Mantras’ has walked upright in the chart to acquire the status of a Bestseller. In his book, the author, Shri Subrata Roy Sahara, has elaborately detailed out the various psychological and emotional aspects of life vis-à-vis the basic instincts inherent in all human beings so as to bring forth the true beauty of the multi-dimensional human life.
The book ‘Life Mantras’ is the first among the ‘Thoughts from Tihar’ trilogy series and is available at all leading book stores across India as well as abroad. It is also available at all leading online portals and even in the form of an e-book. The other forthcoming books of the aforesaid trilogy series are 'Think with Me - How to make our country ideal’ and 'Reflections from Tihar - A book on Tihar Jail’. These other two books of the trilogy series will be released soon.

For further information please contact:
Ghulam Zeeshan
Corporate Communications
Sahara India Pariwar
Mob: 9792982666; Off.: 0522 - 2724545


Criticise nation but logically

In the wake of JNU incident, The Nationalism & Freedom of speech debate has been tossed around a lot. Sahara Chief Subrata Roy accurately points out the chinks in the armour of the debate, giving the issue a realistic reflection.



The Subrata Roy case: What’s happening to the billionaire who couldn’t get away?

The nationwide bust up over how a certain liquor baron made bankers kiss dirt, walking away with bagful of cash through a VIP channel, possibly to an undisclosed city in Europe, is making headlines and triggering breaking news almost every day now.
But questions need to be raised about the curious case of billionaire Subrata Roy who paid loads of cash to the market regulator and last week completed two years behind bars in Delhi's maximum security prison.
Roy, who recently wrote a tome on his life experiences, is now called a philosophical author by many .
Jokes apart, someone seriously needs to scrutinise the case again, especially at the way the Securities and Exchange Board of India (SEBI) handled it and the way Sahara group demonstrated considerable resilience. A few days ago, a handful of Sahara employees protested the delay in payment of salaries; they were in their undergarments. The idea was to be visible  on television.
But what's happening in the case?
On 31 August, 2012, the apex court had asked SEBI to return money to Sahara's investors. In the last 40 months, it has been able to pay Rs 50 crores. The Mumbai-based market regulator advertised four times in as many as 144 newspapers, inviting demands for repayment. Worse, the fourth advertisement said it was the last opportunity for raising demand for repayment.
Does that mean that - under any circumstances - SEBI won't be able to pay over Rs 100 crores? And what has it got in its kitty? It has received a whopping Rs 12,000 crores and even earned interests on FDs. Also, SEBI has the property papers of Sahara's land bank worth Rs 40,000 crore in its custody. There are chances it will have another Rs 5,800 crore ( Rs 800 crore cash and Rs 5,000 crore bank guarantee) by the time Roy and his two directors walk out of the prison gates. Sahara, which sought time for raising the stipulated cash from its assets for SEBI, was given a 45-day extension that ended in November 2015. The group claimed it had five "solid offers" for its properties.
The slugfest between the market regulator and Sahara has been described as corporate India's best known samudra manthan. SEBI disputes Sahara's claim that it has paid 95 per cent of its investors from whom it had collected Rs 24,000 crores through optionally fully convertible debentures (OFCD) in 2009-10, after the written permission from 2 Registrars of Companies. The Supreme Court however, upheld SEBI's plea and directed that Saharas' investors have to be refunded the money along with interest through SEBI.
The billion dollar question that needs to be raised is when will SEBI verify the authenticity of these investors? If four advertisements have failed, doesn't it become obligatory for SEBI to verify Sahara's repayment claim? After all, the Supreme Court says the the final decision on the issue of unpaid investors lies with SEBI. The market regulator, which said in January 2013 that it wanted to hire a verification agency, has reportedly failed to organise one. So who will help ascertain the genuineness of bondholders in the Sahara case.
Look at the way the events have progressed. SEBI has not given any reason for withholding its notice inviting the tenders. The first tender to seek a verification agency was floated on 2 November, 2012. SEBI asking for applications by 22 November, 2012. It did not happen and so the deadline was extended to 21 December, 2012, and again extended till 15 January, 2013. After the expiry of this last deadline, SEBI decided to withhold the tender notice.

It is now March 2016. Someone must ask questions, either in court or on televised debates. Otherwise, the billionaire, will have no option but to write the second sequel of his planned trilogy.

Life Mantras - The voice of Saharashri Subrata Roy

With a background as strong as his you can be sure of the fact that whatever Subrata Roy has to say it will be worthwhile and a good read. He is the brain as well as vision behind the great Sahara Empire and was also responsible for driving it to its landmark achievements. What’s more he successfully managed over 12 lakh employees! Managing such a large number of employees is no joke, it sure takes a certain amount of wisdom, skill, and discernment to work in the skill-set and motivations of so many employees and incorporate it into the growth and progress of building Sahara. In his book Life Mantras, Saharashri Subrata Roy talks about what experiences in life have taught him. His book is part of a trilogy and covers a wide variety of topics, which are segmented clearly for the easy understanding of the reader. Apart from the contents of the book is the fact that the author completed this book while in still in jail. For most people, getting involved in a trail and custody would not be digested positively but here is an individual who chose to turn the situation around and look at the silver lining in cloud – he took to completing a book that he started writing much earlier.


Only a self-made man can credibly talk of the power of depending on yourself to make accomplish and fulfil his ambitions. He talks of how one must not depend on others to help one to achieve something or become something in life, this in a nutshell can be called as being ‘made of substance’. Many an entrepreneur/ businessman could draw strength from this brutally true yet motivational line. Subrata Roy also talks of the three jewels of life that make it more fulfilling and make the most of it. Life Mantras just like its name suggests is a mantra of things that one should take into account to make the most of this gift called life. 

Subrata Roy reveals the secret to success

Some men succeed by what they know, some by what they do, and a few by what they are. Life Mantras is a success story written by one of the most successful man in India, Subrata Roy. They say that a successful man is the one who lays a firm foundation with the bricks that others have thrown at him. With great struggle and constant hard work Saharasri laid the foundation of the Sahara India Pariwar and has ever since been the guardian to his over 1.2 million fellow employees. He has always been a profound thinker, a mentor, and a guide to his subjects.
Life Mantras has become the talk of the town. Everybody wants to be successful, and knowing what it takes to reach that point where the air is crisp has become a necessity for people who strive hard to achieve success. Subrata Roy has written his lifetime experiences, observations and insights on the daily issues of people at altered corporate establishments of the conglomerate across India and also abroad. He further elaborates the details and various psychological and emotional aspects of life. He tells about the basic instincts that inherent in human beings as a gift of life, and how to respect it and grow more.

Along with the success story he you will also realize of what it takes to attain peace, true happiness, contentment, and continuous progress in life in terms of material gains, respect and love. The key is in your hand. Because only you can write your own success story.  

Saharasri says to look within!

With his latest book ‘Life Mantras’, Subrata Roy Sahara, billionaire, business tycoon and philanthropist adds another feather to his cap by turning Author & Philosopher.
‘Life Mantras’ is the first of the trilogy 'Thoughts from Tihar'. The other two books in the trilogy are 'Think with Me' and 'Reflections from Tihar’.
In this book, Saharasri talks about finding true happiness and contentment within oneself and not with the World.
In today’s fast-moving world, where we don’t have time to stop and think, there is so much negativity around us. The lack of positivity gives rise to emotions like anger, jealousy and insecurity. With this book, Saharasri talks about ways of dealing with these obstacles using love, respect, knowledge, hard work, motivation and so on. Anybody can live a peaceful, happy and contented life even by slightly changing one’s attitude, slightly shifting one’s priorities and by making a few behavioural adaptations.
To quote the author, “After having gone through the book, you will definitely and convincingly realize that to achieve peace, true happiness, contentment, satisfaction and also to attain continuous progress in life in terms of material gains, respect and love, you need not depend on anybody in this world. It all depends on you. It is all in your hands.”
In his book, ‘Life Mantras’, the author goes on to explain that to make life truly beautiful, one also needs to understand the basic truths with which we are born with. As we make sense of these basic truths, we will slowly find a change, a sense of fulfilment, a self-motivation coming within us. And thus lead us to the ultimate realization that the journey of life is a blissful and an enlightening experience.
In 1978, Saharasri laid the foundation of Sahara India Pariwar with a mere capital of Rs.2000 (about $32) and three workers. Today, thirty-eight years later, the company’s net worth is a whopping Rs.1,80,000 crores (about $27 billion)! It takes a pioneer to have such Vision!
 Be it his philosophy of ‘Collective Materialism’ which means continuous collective growth for collective sharing and caring or his disciplined and focused way of living, Saharasri has been an inspiration to every budding entrepreneur in the country along with being a teacher, guide and proud guardian to his over 1.2 million fellow workers.

Here is hoping that with his book ‘Life Mantras’ this Pioneer and Visionary inspires the world with his Pearls of wisdom just like he always has!

Saharasri, Business tycoon, Philanthropist and now a Writer

Subrata Roy Sahara, founder and chairman of the Sahara group, popularly known as 'Saharasri' will be releasing his book ‘Life Mantras’, the first of the trilogy 'Thoughts from Tihar' nationwide today.
Saharasri has been serving his sentence in New Delhi’s Tihar jail since March 2014. Despite finding himself in legal tangles he doesn’t seem to be bogged down by the ongoing troubles around him.
He seems to have channelized all his energies into introspecting and either completing unfinished writing work or writing new thought provoking books and be headed on the path to enlightenment.
The book “Life Mantras’ talks about the philosophies that Saharasri himself has followed all throughout his life and various recollections of precious life experiences from this fierce business tycoon’s life. Be it his philosophy of Collective Materialism or his belief in hard work, honesty and discipline that is required to make life beautiful, productive and progressive, the book has it all.
This book talks about the qualities you need to inculcate in yourself to ensure that your life is beautiful and about how to face life in the wake of hardships and hurdles. Through his book, Saharasri talks about ways of dealing with obstacles on a wide range of issues – love, respect, knowledge, hard work, inner self, behaviour, health, motivation and so on.
Subrata Roy Sahara, in this book, goes on to explain that to make life truly beautiful, one also needs to understand the basic truths with which we are born with. In other words, one needs to be aware of the realities of life. As one indulges oneself in the potent energy of these ‘Life Mantras’, a change will be seen visibly, a sense of fufilment, one will be surrounded with a self-motivating energy. The book talks about how one will be led to the ultimate realization that the journey of life is indeed a truly blissful and an enlightening experience.  This is quintessential for anyone seeking peace and success, professionally and personally.

Will Saharasri be able to take the country by storm with this new beacon on knowledge? Only time will tell.

The inspiration behind Subrata Roy Sahara’s Life Mantras

Life is unpredictable and can often serve to shock you by upsetting your regular lifestyle. One moment everything is going smoothly and the next second all is upturned by a sudden storm. And perhaps this sums up the happenings of Subrata Roy’s life. Also known as Saharasri, he is a man who is self-made and single-handedly setup the great Sahara empire. The experience of being roped in a judicial custody and confined to a dingy prison cell can shake any individual’s foundations, but it is not the case with a strongly rooted person as Subrata Roy. Instead of focusing on the darkness of the hour, Subrata has chosen to bring light into this bleak moment of his life and completed the book he had been writing titled Life Mantras. In his book, he has highlighted his musings and wisdom that has stemmed from his experiences. It focuses on a way to acquire three jewels in life, namely, happiness, contentment, and peace. Any man with these three jewels of life stands to be rich no matter what the situations in his life look like. In spite of being separated from loved ones, home, and the good lifestyle he always enjoyed, Saharasri Subrata chose to remind himself of his beliefs and morals and pen them down in a book that might help others in getting new perspective. There are few people who would like to remain positive and productive even when situations don’t let them do so, and Subrata Roy stands tall among such people. In spite of the claims charged against him, Subrata Roy has yet again proved his point by writing a book with a philanthropic philosophy that can benefit others. Apart from these philosophies, Subrata Roy has conveyed to his readers that the power to make something of themselves lies within their own hands. This book is sure to be a brilliant read. 

Why I want to read Subrata Roy’s book titled Life Mantras

A wise person once said, “situations can make or break you”. You can either let the situation affect you and your outlook or you can see how to make the most of it. Life Mantras written by Saharasri Subrata Roy isn’t an autobiography but rather a philosophy of sorts derived from his current as well as past life scenarios. Having been imprisoned since 2014, Subrata Roy has indeed faced hardships. The judicial case launched against him has not only shaken his empire but also the perception people have of him. It may seem hard to form an idea of who Saharasri really is but as the saying goes ‘as a man thinketh so he is’. Life Mantras is Saharasri Subrata Roy’s reflection of his mind and the life experiences/ jewels that he dwells on. Being in jail may have confined him physically but Subrata decided that four walls could not confine his free-spirited mind and his generous heart to share his knowledge with the world. Managing a business as large as Sahara India not only helped Subrata Roy perfect his business skills but also helped him gather knowledge on understanding human life. Having successfully managed over 12 lakh workers under him he also strove to implement his philosophy of ‘Collective Materialism’, which propagates collective growth. Although now in jail and not heading his employees, Subrata has not stopped putting forward this philosophy and has completed a trilogy titled Thoughts from Tihar. The books in this trilogy are titled as Life Mantras, Think with Me, and Reflections from Tihar, all of which are philanthropic in nature and shed light on how to have a more fulfilling life full of happiness, contentment, and peace. Although not an autobiography, his book talks of his real-life experiences and involves you in their rawness. It may seem as one among many books but I’d like to hear the thoughts of a man who has gone through so much and still chooses to follow his philanthropic heart.

Subrata Roy – A man you just can’t ignore.

Subrata Roy is a man that you can hate or love (intensely) but you simply cannot ignore. The man has built a multi-billion dollar international empire through sheer hard work, determination and good will – all of them qualities that we look for in people as a sign of their inherent good nature. Why then, you may ask is such a man languishing by falling out-of-favor especially in the media glare. There is no simple answer to that query. However, in all of the hoopla surrounding the fiasco, one thing is for sure and that is that Subrata Roy has never publicly spoken in detail about his take on the whole fiasco.
While you may debate about why he chose to keep mum on the issue, again you have to admit that there are no easy answers in this situation. But there’s finally a silver lining in sight – Subrata Roy is releasing his memoir (finished by him in jail) today called ‘Life Mantras’. The book is essentially Subrata Roy’s self-help gift to the world wherein he waxes eloquent on some of the virtues and ethics that he followed throughout his life including his dizzying success. It sheds light on some of his life philosophies as well. And last but not the least; the book also has some accounts of his time spent building his company from scratch.

For a man who spent 37 years of his life building his business empire, it seems really unfair that all of it could come crashing down in a mere span of months. However, it seems that Subrata Roy is a very resilient man. He has shown virtually no signs of weakness and the loyalty that his company commanded has only marginally diminished. Reading his book will give us a better sense of what goes on in the making of a multi-billion dollar empire and also inside one of India’s greatest entrepreneur’s mind. 

Why I want to read Subrata Roy’s book titled Life Mantras

A wise person once said, “situations can make or break you”. You can either let the situation affect you and your outlook or you can see how to make the most of it. Life Mantras written by Saharasri Subrata Roy isn’t an autobiography but rather a philosophy of sorts derived from his current as well as past life scenarios. Having been imprisoned since 2014, Subrata Roy has indeed faced hardships. The judicial case launched against him has not only shaken his empire but also the perception people have of him. It may seem hard to form an idea of who Saharasri really is but as the saying goes ‘as a man thinketh so he is’. Life Mantras is Saharasri Subrata Roy’s reflection of his mind and the life experiences/ jewels that he dwells on. Being in jail may have confined him physically but Subrata decided that four walls could not confine his free-spirited mind and his generous heart to share his knowledge with the world. Managing a business as large as Sahara India not only helped Subrata Roy perfect his business skills but also helped him gather knowledge on understanding human life. Having successfully managed over 12 lakh workers under him he also strove to implement his philosophy of ‘Collective Materialism’, which propagates collective growth. Although now in jail and not heading his employees, Subrata has not stopped putting forward this philosophy and has completed a trilogy titled Thoughts from Tihar. The books in this trilogy are titled as Life Mantras, Think with Me, and Reflections from Tihar, all of which are philanthropic in nature and shed light on how to have a more fulfilling life full of happiness, contentment, and peace. Although not an autobiography, his book talks of his real-life experiences and involves you in their rawness. It may seem as one among many books but I’d like to hear the thoughts of a man who has gone through so much and still chooses to follow his philanthropic heart.

Subrata Roy finally breaks his silence

The name Subrata Roy triggers really passionate responses and reactions in people. It doesn’t matter whether you think that the man is a modern day prophet or the greatest impostor on Earth, your reaction is going to be passionate. However, our reactions have only been based on the media’s perspective of the case; we haven’t had a chance to hear from the man at the center of this giant whirlpool, until now.
Subrata Roy has surprised the world (again) with the release of the first book in his three-part memoir – ‘Life Mantras’, today. The book is a take on Subrata Roy’s life affirmations and the wisdom he has gained throughout his colorful and eventful life. It was written by him on/off for a few years but finished during his recent incarceration at Tihar jail- Asia’s largest prison. The foreword of the book (written by Subrata himself) goes on to explain Subrata’s intention with this book. In it he mentions how he never pursued business management in the conventional sense and instead focused on ‘human management and understanding human life in totality’.
The book also promises to shed some light on the time spent by the Sahara honcho in his jail cell and how he went about dealing with the ‘emotional outrage’ he felt at the time. We finally get to hear from the man who ‘started his company in 1978 with a capital of Rs.2000 and just 3 workers’. His point of view or perspective about life has never been fully echoed in public and that is why this book- launch matters, it gives voice to Subrata Roy’s opinions once and for all.

A recent alarming trend that I have observed is the propensity of the public to disregard any previous achievements of a person and also declaring a person guilty or not (based on media reports) before the court has decided on a final verdict. It is especially appalling if the person in question has not had a chance to put his perspective across. This book launch is Subrata Roy’s chance of putting his perspective out in the public. And it should be respected just like you would respect any other citizen’s right to voice his/her opinions. 

Saharasri’s Life Mantras to turn challenges into opportunities

Lost time is never found again. So, it is important to utilize time effectively like Saharasri Subrata Roy. In spite of being in the unfortunate custody of the Asia's largest prison, he has never forgotten the value of time. Time is free, but yet its priceless, and Subrata Roy has managed to utilize his time meritoriously and write this thought and completed this beautiful book called Life Mantras.


From a successful business man to a philosophical author, the first of his trilogy, Life Mantra is an outcome of his time spent well. He was inspired to write this book through the lessons that he has learnt throughout his life. He has creatively conveyed the way to live life with happiness, contentment and peace. We can turn challenges into opportunities when we understand the basic truths and the realities of life, and be ready to face them at any hour of time. The key is to trust in yourself and to face every challenge with confidence. The bigger the challenge, the bigger the opportunity to prove your worth to the world. As you get engrossed in the potent energy of Life Mantras, you will slowly see yourself change all in a good way, you will experience a sense of fulfilment, and will feel self-motivation coming into you.
Enjoying success requires the ability to adapt. Only by being open to change will you have a true opportunity to get the most out of your skills and talent. Here, the book beautifully explains of how an ordinary person can live a peaceful, happy and contented life just by slightly changing his attitude by shifting his priorities and by making a bit behavioural adaptation. While reading it you will see your confusions regarding your life vanishing away, and the complexities of psychology or philosophy will become so simple and will be in your reach. You will be able to make your own way of desired success into the world.


Saharasri’s Life Mantras to become successful

Life is never easy; you have to fight through some bad days to earn the best days of your life. If there are ups, then there are downs too, but by staying positive you open the windows of opportunity to determine your goals and values. In hard times, it is important to realize that only you can help yourself, so push yourself harder to achieve contentment and to become successful in your personal and professional life. Subrata Roy’s Life Mantras demonstrates a way to be happy, satisfied and peaceful by enjoying every moment of the beautiful gift of the Life. He believes that to achieve true happiness, you have to trust in yourself. It all depends on you. Success is only in your hands. This book will enlighten you with the basic truths with which we are born, and will help you self-motivate every day.
There is so much to learn from the life of Saharasri. He started off as an ordinary man and ended up becoming the most successful businessman in the world. He laid the foundation of Sahara India in 1978 with a capital of only Rs.2000, and within a short span of 37 years this company is worth of Rs.1,80,000 crores. Now, even in his times of adversity he hasn’t given up. He believes in himself completely and thus he looks forward to achieve more and more success each day of his life. He has been a guardian to over 1.2 million fellow workers, and so he credits his success to his philosophy of ‘Collective Materialism’.

Everyone faces hardship and obstacles in life. It's a matter of how you learn to overcome the obstacles and look forward towards growth. Learn to face the challenges in life, believe in yourself, and rise up with self-confidence like the pioneer of the great Sahara India Pariwar, Subrata Roy.