Azaadi from Adulteration



We are very happy that emotionally we are pioneering the best quality Consumer Merchandise products at most competitive prices, right quantities that will be delivered to the doorstep of our esteemed customers
Our Surveys and Research as well as those of different agencies tell us about the dangerous situation of adulteration.

Adulteration is in almost everything

Adulterators Use Dangerous Adulterants Like * Argemone * Lead Chromate * Tricresyl phosphate * Lathyrus * Non-permitted colours * Urea and other adulterants like :            * Fine Pebbles * Mud * Hay * Inedible Talcum Powder for Polishing * Inedible Oils Like Mobil Oil and Rancid Oil * Detergent * Oxytocin Hormone Injections * Melamine * Lead * Cow dung * Sawdust * Chalk * Brick Dust Powder and Other Bad Powders * Sand             * Excess Sulphur and such other Dangerous items to adulterate a whole range of Staples, processed Food, Berverages, Personal Care Products, etc.
The Effects of Adulteration

Due to the presence of adulterants, you could suffer from many diseases and disorders, a few of which are listed here : * Stomach disorder * Impaired Digestion           * Acute Irritation of the Gastro – Intestinal Tracts * Anaemia * Liver/other Organ Damage & Cancer * Ergotism (St. Anthony’s Fire Burning Sensation in Extremities, Itching of Skin, Peripheral Gangrene) * Alimentary Toxic Aleukia (ATA) * Lathyrism         * Glaucoma * Cardiac Arrest * Argemone Oil Depletes Vitamin A and E * Increase in Serum Cholesterol, etc. * Food Poisoning * Iron Filings May Damage Alimentary Canals * Lead Poisoning * Mental Retardation * Brain Damage, etc.

Sahara launches its mega Quality Consumer Merchandise Retail Business under the brand name of ‘Sahara Q Shop’
Our aim behind this launch of pure and best products is to gradually kill Adulteration in India.

‘Sahara Q Shop’ provides a comprehensive range of products under 73 different categories with 800 SKUs in Staples, Processed Foods, Personal Care Products, Home Care Products, General Merchandise and Lifestyle Products at most competitive prices.

Providing new salaried permanent job to 1,43,000 people gradually within 18 months.

Quality is a fundamental value offered at ‘Sahara Q Shop’. It has adopted an integrated approach towards the same by setting up a ‘Sahara Quality Management System’ (SQMS) comprising ‘Quality Control’ and ‘Quality Assurance’ Departments.
End to End Quality Control – from Raw material procurement to manufacturing, packaging to delivery at the doorstep of the esteemed customer.

Total Quality Value Chain
·         50 Quality experts and associates
·         150 Quality Control Executives
·         30 Quality Assurance Managers
·         500 Quality Advisors
·         7 Quality Labs – Lucknow, Delhi (NCR), Mumbai, Patna, Kolkata, Hyderabad, Nagpur
·         Quality Control Team – Online Product check during Production
·         Quality Assurance Team – Secondary Layer to check adherence to Quality protocols System
·         Quality Advisory Board- Of known scientists and food technologists

Random check by International Testing and Certifying Agencies

-          Distribution through 305 state of the art warehouses in 285 towns & cities constituting 1 crore Sq. Ft.
-          Sales network of 600,000 trained sales personnel supported by 3000 call center executives
-          Products formulated after extensive primary research on 88,000 family covering 4.5 lac consumers  from  400 Indian cities & towns
-          Primary survey on 45,000 grocery stores across 1000 towns for customer spent preferences
-          Secondary Sampling on selected 10,000 consumers and live simulation test in 15 cities
-          On the occasion of the launch of Sahara Q Shop, ‘Saharasri’ Subrata Roy Sahara, Managing Worker & Chairman, Sahara India Pariwar, said, “I always believe that as a citizen of a great nation, we deserve the best quality living, be it where we live, how we live or what we consume. The rampant adulteration, dishonest practices of compromising quality, under-weighing, etc., are the menaces that are plaguing the prospects of a bright and healthy society and are also depriving the rights of people to live quality life. Sahara India Pariwar has always accorded priority to qualitative aspect of life. Our newest Quality Consumer merchandise retail venture is one such giant step which we have undertaken to curb the menace of prevalent adulteration practices in the market and provide the society with 100% unadulterated and best quality products at most competitive market prices.”
-          According to Chief Executive Officer – Sahara Q Shop, Shri Romie Dutt, “The Sahara Q Shop launch today is a record in itself. Launching such a huge repertoire on a single day is unprecedented. This has been achieved without compromising our fundamental value of quality. With the launch of Sahara Q Shop quality will be reaching the doors of every Indian at most competitive prices.” Mr. Dutt further added, “Each product of Sahara Q Shop is put through stringent quality tests and standards, be it vendor selection, sourcing, manufacturing or packaging, thereby completing the Q value chain.”
-          First Phase Launch – 15th August in 60 Towns and cities in 5 states – Uttar Pradesh, Uttrakhand, Rajasthan, Bihar and Jharkhand
-          Pan India plan to launch at 998 towns & Cities by March 2013

For pictures of the press conference, click the following link to download:
www.saharalive.in/qshop

‘Saharasri’ Subrata Roy Sahara gives a motivational session to the Indian Contingent at the Olympics Games Village, London


Lucknow, July 27, 2012: ‘Saharasri’ Subrata Roy Sahara, Managing Worker & Chairman of Sahara India Pariwar, a major business conglomerate and prime promoter & patron of sports in India, was invited by the Indian Contingent’s Committee at Olympics Games Village at Olympic Park, London, prior to the start of the one of the world’s biggest sports extravaganza, to motivate the Indian sportspersons. He met the Indian sportspersons of various disciplines including boxing, wrestling, shooting, archery, hockey, tennis, etc. and gave a motivational session conveyed his heartiest wishes to the Indian sportsperson in a form of a short speech to motivate them to perform their best. The contingent was also shown a motivational film produced by Sahara India Pariwar. The CDs of the motivational film were also given to all the Indian sportspersons in the Olympics Games Village.

‘Saharasri’ Subrata Roy Sahara, Managing Worker & Chairman, Sahara India Pariwar, said, “Apart from being a celebration of sports, Olympics is also a battle. With the mood of celebration, enthusiasm and zeal, one should participate in this battle. The scope of winning in this battle emanates from the fact when one puts its life’s best performance without any pressure of winning medals. What I have experienced in my life is that one should leave the fruits of success to the Almighty and one should also remember that the Almighty blesses only those people who deliver their best. Hence, you should perform your best.” In the end he said, “Being an elder to you, I convey my Aashirwaad to all of you for success.”

Besides, Sahara had earlier announced that it will award 5 kg medal of pure gold to the Indian sportsmen winning gold medals, 3 kg medal of pure gold to silver medalists and 2 Kg medal of pure gold to the bronze medalists, each, in the London Olympics 2012. For the team sports, each player of team winning gold medal will get 1 kg gold each, players of team winning silver medal will get 600 grams of gold each and players of team winning bronze medal will get 400 grams of gold each.

Sahara India Pariwar has adopted Indian Boxing, Wrestling, Archery, Shooting, Track & Field and Tennis covering support of a total of 101 sportsmen in these 6 games who are potential medal winners, until after London Olympics 2012. For the upcoming London Olympics 2012, a total of 32 Indian Sportsmen that are supported by Sahara India Pariwar, belonging to various sports disciplines, have qualified for the London Olympics 2012. Out of these qualified 32 sportspersons, 5 belong to Wrestling, 8 are from Boxing, 11 from Shooting, 6 from Archery, 1 belong to Athletics and 1 from Tennis.

The sponsor of Indian Cricket and Hockey (Men & Women National and Junior Hockey Teams), Sahara Group under its company, Sahara Adventure Sports Limited, owns the Pune IPL team and co-owns the Sahara Force India Formula 1 Team. Apart from this, it has extended support to the Indian Volleyball by sponsoring the Men’s National Teams (Senior & Junior) for a span of 4 years till 2016.

ABOUT SAHARA INDIA PARIWAR
Sahara India Pariwar is a major business conglomerate in India with operations in multiple sectors, including financial services, life insurance, mutual funds, housing finance,  infrastructure & housing, print and television news media, entertainment channels, cinema production, consumer merchandise retail, healthcare, hospitality, manufacturing, sports, and information technology.

Sahara announces medals of pure gold of 5 kg, 3kg and 2kg to every Indian winning gold, silver and bronze medal respectively in the London Olympics 2012


Lucknow, July 26, 2012: Sahara India Pariwar, a major business conglomerate and the prime promoter & patron of sports in India, today announced to award the Indian sportspersons winning medals in the forthcoming London Olympics. Sahara will be awarding a big 5 kg medal of pure gold to the Indian sportsmen winning gold medals, 3 kg medal of pure gold to silver medalists and 2 Kg medal of pure gold to the bronze medalists, each, in the London Olympics 2012. For the team sports the 5 kg of gold will be equally distributed amongst all the members of the team winning gold medal, 3 kg of gold amongst the members of the team winning silver medal and 2 kg of gold amongst the members of the team winning bronze medal, in the shape of medals.

‘Saharasri’ Subrata Roy Sahara, Managing Worker & Chairman, Sahara India Pariwar, said, "I strongly believe that there can hardly be any appreciation which can equate the undaunted efforts put in by the players who emerge victorious in the prestigious Olympics and bring the much coveted honour to our motherland. This reward is a small token of appreciation from us to the sportsmen to achieve great success and bring laurels to our beloved nation by procuring such highly acclaimed international distinctions”.

The sponsor of Indian Cricket and Hockey (Men & Women National and Junior Hockey Teams), owner of IPL Cricket team and Sahara Force India Formula 1 Team, Sahara India Pariwar, has adopted Indian Boxing, Wrestling, Archery, Shooting, Track & Field and Tennis covering support of a total of 101 sportsmen in these 6 games who are potential medal winners, until after London Olympics 2012. Apart from this, it has also extended support to the Indian Volleyball by sponsoring the Men’s National Teams (Senior & Junior) for a span of 4 years till 2016.

ABOUT SAHARA INDIA PARIWAR
Sahara India Pariwar is a major business conglomerate in India with operations in multiple sectors, including financial services, life insurance, mutual funds, housing finance,  infrastructure & housing, print and television news media, entertainment channels, cinema production, consumer merchandise retail, healthcare, hospitality, manufacturing, sports, and information technology.

Sahara India Pariwar announces the picking up of Lucknow Franchisee of the soon to be launched “Hockey India League”


Lucknow, July 23, 2012: Sahara India Pariwar, a major business conglomerate and the prime promoter & patron of sports in India, has created another milestone today by announcing to become one of the prime franchisee of the ‘Hockey India League’ (HIL), which is to be started by Hockey India. The Hockey India League (HIL) will initially comprise of 6 teams which will play amongst each other (both home and away matches). Sahara India Pariwar, the Lucknow based business conglomerate, will be the owner of the Lucknow franchise. Moreover, by taking up this franchisee, Sahara India Pariwar intends to encourage young talents of this great game of skill and energy, thereby giving them a platform to nurture their skills under the supervision of talented sportsmen.

Speaking on the occasion, ‘Saharasri’ Subrata Roy Sahara, Managing Worker & Chairman, Sahara India Pariwar, said “We are proud to associate ourselves with this great game, which has created legends in the past. By taking up this franchise we are sure that fresh talent will be identified at city and regional level, who in turn will bring laurels to our beloved nation. We are also hopeful, that following our efforts to encourage Hockey, other corporate entities will also come forward to support this league which will eventually benefit the game and its exponents”. 

Mr. Narendra Batra, Secretary General, Hockey India, said, “I am grateful to ‘Saharasri’ and Sahara India Pariwar, for again coming forward in support of Hockey. The Group has always come forward and supported the sport of hockey at all times by providing it the much needed support.”

Apart from being sponsor to the Indian Hockey Team, Sahara India Pariwar had also joined hands with Federation Internationale De Hockey (FIH) in 2004, the World’s apex Body for Hockey, and became the 4th Global Partner of the Federation for a period of 3 years. Sahara India Pariwar has felicitated the entire Indian Hockey Team, including both the players and the officials, on numerous occasions when Indian team has registered historic wins including the recent FIH Olympic Qualifiers.