Sahara Group tapped Boney Kapoor for its entertainment business

Sahara India Parivaar has sopped up film producer, Boney Kappor to rejuvenate its media and entertainment business, Sahara One Media and Entertainment Ltd (Somel) that includes the television broadcasting and film production.
With effect to this development, Boney will take up as the head of Sahara One Media and Entertainment Ltd (Somel). Sahara has become the first broadcasting firm to involve a film producer to disseminate the broadcasting affair. The objective of bringing up him is to enhance the business of shara in media and film arenas.
Sahara One and its sister movie channels FILMY and Firangi are not doing really well and hence Boney has been appointed as the new director of the network to stimulate Sahara’s TV and film business.
Boney kapoor and subrata roy share a pleasant relationship and boney kapoor has co-produced many bollywood films with Sahara group. Also, boney kapoor has sold the rights to all of his films to the company including the blockbuster hits, ‘Wanted’, ‘No entry’ and ‘Company’ and movies like, ‘Run’, ‘Shakti’, ‘Milenge Milenge’ and many others

2 comments:

so far so good. but how to lift the channels which are lying in bottom of the sea . there are lot of things to be done first for sahara one channel fresh content and reality shows are must to attract viewers, for filmy a lot to be done in movie contents you cant attract viewers to see same movie again and again, need a big library of movies. and firnagi it was a niche channel with very good shows dont know why they have turned it into a teleshopping channel

so far so good. but how to lift the channels which are lying in bottom of the sea . there are lot of things to be done first for sahara one channel fresh content and reality shows are must to attract viewers, for filmy a lot to be done in movie contents you cant attract viewers to see same movie again and again, need a big library of movies. and firnagi it was a niche channel with very good shows dont know why they have turned it into a teleshopping channel