Saharasri says to look within!

With his latest book ‘Life Mantras’, Subrata Roy Sahara, billionaire, business tycoon and philanthropist adds another feather to his cap by turning Author & Philosopher.
‘Life Mantras’ is the first of the trilogy 'Thoughts from Tihar'. The other two books in the trilogy are 'Think with Me' and 'Reflections from Tihar’.
In this book, Saharasri talks about finding true happiness and contentment within oneself and not with the World.
In today’s fast-moving world, where we don’t have time to stop and think, there is so much negativity around us. The lack of positivity gives rise to emotions like anger, jealousy and insecurity. With this book, Saharasri talks about ways of dealing with these obstacles using love, respect, knowledge, hard work, motivation and so on. Anybody can live a peaceful, happy and contented life even by slightly changing one’s attitude, slightly shifting one’s priorities and by making a few behavioural adaptations.
To quote the author, “After having gone through the book, you will definitely and convincingly realize that to achieve peace, true happiness, contentment, satisfaction and also to attain continuous progress in life in terms of material gains, respect and love, you need not depend on anybody in this world. It all depends on you. It is all in your hands.”
In his book, ‘Life Mantras’, the author goes on to explain that to make life truly beautiful, one also needs to understand the basic truths with which we are born with. As we make sense of these basic truths, we will slowly find a change, a sense of fulfilment, a self-motivation coming within us. And thus lead us to the ultimate realization that the journey of life is a blissful and an enlightening experience.
In 1978, Saharasri laid the foundation of Sahara India Pariwar with a mere capital of Rs.2000 (about $32) and three workers. Today, thirty-eight years later, the company’s net worth is a whopping Rs.1,80,000 crores (about $27 billion)! It takes a pioneer to have such Vision!
 Be it his philosophy of ‘Collective Materialism’ which means continuous collective growth for collective sharing and caring or his disciplined and focused way of living, Saharasri has been an inspiration to every budding entrepreneur in the country along with being a teacher, guide and proud guardian to his over 1.2 million fellow workers.

Here is hoping that with his book ‘Life Mantras’ this Pioneer and Visionary inspires the world with his Pearls of wisdom just like he always has!

Saharasri, Business tycoon, Philanthropist and now a Writer

Subrata Roy Sahara, founder and chairman of the Sahara group, popularly known as 'Saharasri' will be releasing his book ‘Life Mantras’, the first of the trilogy 'Thoughts from Tihar' nationwide today.
Saharasri has been serving his sentence in New Delhi’s Tihar jail since March 2014. Despite finding himself in legal tangles he doesn’t seem to be bogged down by the ongoing troubles around him.
He seems to have channelized all his energies into introspecting and either completing unfinished writing work or writing new thought provoking books and be headed on the path to enlightenment.
The book “Life Mantras’ talks about the philosophies that Saharasri himself has followed all throughout his life and various recollections of precious life experiences from this fierce business tycoon’s life. Be it his philosophy of Collective Materialism or his belief in hard work, honesty and discipline that is required to make life beautiful, productive and progressive, the book has it all.
This book talks about the qualities you need to inculcate in yourself to ensure that your life is beautiful and about how to face life in the wake of hardships and hurdles. Through his book, Saharasri talks about ways of dealing with obstacles on a wide range of issues – love, respect, knowledge, hard work, inner self, behaviour, health, motivation and so on.
Subrata Roy Sahara, in this book, goes on to explain that to make life truly beautiful, one also needs to understand the basic truths with which we are born with. In other words, one needs to be aware of the realities of life. As one indulges oneself in the potent energy of these ‘Life Mantras’, a change will be seen visibly, a sense of fufilment, one will be surrounded with a self-motivating energy. The book talks about how one will be led to the ultimate realization that the journey of life is indeed a truly blissful and an enlightening experience.  This is quintessential for anyone seeking peace and success, professionally and personally.

Will Saharasri be able to take the country by storm with this new beacon on knowledge? Only time will tell.

The inspiration behind Subrata Roy Sahara’s Life Mantras

Life is unpredictable and can often serve to shock you by upsetting your regular lifestyle. One moment everything is going smoothly and the next second all is upturned by a sudden storm. And perhaps this sums up the happenings of Subrata Roy’s life. Also known as Saharasri, he is a man who is self-made and single-handedly setup the great Sahara empire. The experience of being roped in a judicial custody and confined to a dingy prison cell can shake any individual’s foundations, but it is not the case with a strongly rooted person as Subrata Roy. Instead of focusing on the darkness of the hour, Subrata has chosen to bring light into this bleak moment of his life and completed the book he had been writing titled Life Mantras. In his book, he has highlighted his musings and wisdom that has stemmed from his experiences. It focuses on a way to acquire three jewels in life, namely, happiness, contentment, and peace. Any man with these three jewels of life stands to be rich no matter what the situations in his life look like. In spite of being separated from loved ones, home, and the good lifestyle he always enjoyed, Saharasri Subrata chose to remind himself of his beliefs and morals and pen them down in a book that might help others in getting new perspective. There are few people who would like to remain positive and productive even when situations don’t let them do so, and Subrata Roy stands tall among such people. In spite of the claims charged against him, Subrata Roy has yet again proved his point by writing a book with a philanthropic philosophy that can benefit others. Apart from these philosophies, Subrata Roy has conveyed to his readers that the power to make something of themselves lies within their own hands. This book is sure to be a brilliant read. 

Why I want to read Subrata Roy’s book titled Life Mantras

A wise person once said, “situations can make or break you”. You can either let the situation affect you and your outlook or you can see how to make the most of it. Life Mantras written by Saharasri Subrata Roy isn’t an autobiography but rather a philosophy of sorts derived from his current as well as past life scenarios. Having been imprisoned since 2014, Subrata Roy has indeed faced hardships. The judicial case launched against him has not only shaken his empire but also the perception people have of him. It may seem hard to form an idea of who Saharasri really is but as the saying goes ‘as a man thinketh so he is’. Life Mantras is Saharasri Subrata Roy’s reflection of his mind and the life experiences/ jewels that he dwells on. Being in jail may have confined him physically but Subrata decided that four walls could not confine his free-spirited mind and his generous heart to share his knowledge with the world. Managing a business as large as Sahara India not only helped Subrata Roy perfect his business skills but also helped him gather knowledge on understanding human life. Having successfully managed over 12 lakh workers under him he also strove to implement his philosophy of ‘Collective Materialism’, which propagates collective growth. Although now in jail and not heading his employees, Subrata has not stopped putting forward this philosophy and has completed a trilogy titled Thoughts from Tihar. The books in this trilogy are titled as Life Mantras, Think with Me, and Reflections from Tihar, all of which are philanthropic in nature and shed light on how to have a more fulfilling life full of happiness, contentment, and peace. Although not an autobiography, his book talks of his real-life experiences and involves you in their rawness. It may seem as one among many books but I’d like to hear the thoughts of a man who has gone through so much and still chooses to follow his philanthropic heart.

Subrata Roy – A man you just can’t ignore.

Subrata Roy is a man that you can hate or love (intensely) but you simply cannot ignore. The man has built a multi-billion dollar international empire through sheer hard work, determination and good will – all of them qualities that we look for in people as a sign of their inherent good nature. Why then, you may ask is such a man languishing by falling out-of-favor especially in the media glare. There is no simple answer to that query. However, in all of the hoopla surrounding the fiasco, one thing is for sure and that is that Subrata Roy has never publicly spoken in detail about his take on the whole fiasco.
While you may debate about why he chose to keep mum on the issue, again you have to admit that there are no easy answers in this situation. But there’s finally a silver lining in sight – Subrata Roy is releasing his memoir (finished by him in jail) today called ‘Life Mantras’. The book is essentially Subrata Roy’s self-help gift to the world wherein he waxes eloquent on some of the virtues and ethics that he followed throughout his life including his dizzying success. It sheds light on some of his life philosophies as well. And last but not the least; the book also has some accounts of his time spent building his company from scratch.

For a man who spent 37 years of his life building his business empire, it seems really unfair that all of it could come crashing down in a mere span of months. However, it seems that Subrata Roy is a very resilient man. He has shown virtually no signs of weakness and the loyalty that his company commanded has only marginally diminished. Reading his book will give us a better sense of what goes on in the making of a multi-billion dollar empire and also inside one of India’s greatest entrepreneur’s mind. 

Why I want to read Subrata Roy’s book titled Life Mantras

A wise person once said, “situations can make or break you”. You can either let the situation affect you and your outlook or you can see how to make the most of it. Life Mantras written by Saharasri Subrata Roy isn’t an autobiography but rather a philosophy of sorts derived from his current as well as past life scenarios. Having been imprisoned since 2014, Subrata Roy has indeed faced hardships. The judicial case launched against him has not only shaken his empire but also the perception people have of him. It may seem hard to form an idea of who Saharasri really is but as the saying goes ‘as a man thinketh so he is’. Life Mantras is Saharasri Subrata Roy’s reflection of his mind and the life experiences/ jewels that he dwells on. Being in jail may have confined him physically but Subrata decided that four walls could not confine his free-spirited mind and his generous heart to share his knowledge with the world. Managing a business as large as Sahara India not only helped Subrata Roy perfect his business skills but also helped him gather knowledge on understanding human life. Having successfully managed over 12 lakh workers under him he also strove to implement his philosophy of ‘Collective Materialism’, which propagates collective growth. Although now in jail and not heading his employees, Subrata has not stopped putting forward this philosophy and has completed a trilogy titled Thoughts from Tihar. The books in this trilogy are titled as Life Mantras, Think with Me, and Reflections from Tihar, all of which are philanthropic in nature and shed light on how to have a more fulfilling life full of happiness, contentment, and peace. Although not an autobiography, his book talks of his real-life experiences and involves you in their rawness. It may seem as one among many books but I’d like to hear the thoughts of a man who has gone through so much and still chooses to follow his philanthropic heart.

Subrata Roy finally breaks his silence

The name Subrata Roy triggers really passionate responses and reactions in people. It doesn’t matter whether you think that the man is a modern day prophet or the greatest impostor on Earth, your reaction is going to be passionate. However, our reactions have only been based on the media’s perspective of the case; we haven’t had a chance to hear from the man at the center of this giant whirlpool, until now.
Subrata Roy has surprised the world (again) with the release of the first book in his three-part memoir – ‘Life Mantras’, today. The book is a take on Subrata Roy’s life affirmations and the wisdom he has gained throughout his colorful and eventful life. It was written by him on/off for a few years but finished during his recent incarceration at Tihar jail- Asia’s largest prison. The foreword of the book (written by Subrata himself) goes on to explain Subrata’s intention with this book. In it he mentions how he never pursued business management in the conventional sense and instead focused on ‘human management and understanding human life in totality’.
The book also promises to shed some light on the time spent by the Sahara honcho in his jail cell and how he went about dealing with the ‘emotional outrage’ he felt at the time. We finally get to hear from the man who ‘started his company in 1978 with a capital of Rs.2000 and just 3 workers’. His point of view or perspective about life has never been fully echoed in public and that is why this book- launch matters, it gives voice to Subrata Roy’s opinions once and for all.

A recent alarming trend that I have observed is the propensity of the public to disregard any previous achievements of a person and also declaring a person guilty or not (based on media reports) before the court has decided on a final verdict. It is especially appalling if the person in question has not had a chance to put his perspective across. This book launch is Subrata Roy’s chance of putting his perspective out in the public. And it should be respected just like you would respect any other citizen’s right to voice his/her opinions.